Jamba Juice - 1403 Words

Jamp;J pharmaceuticals has a lot of opportunities as health care industries are not dependent on the financial industry, where as the financial industry is dependent upon the stock market. As the economy is dwindling jobs in that industry are also dwindling or scarce. The more scarcity of the jobs means that more people of the open market and qualified people will take the entry level jobs, where as the pharmaceutical industry is driven by healthcare. Unhealthy volunteers participate in clinical trials to improve upon conditions that have already been sustained. For instance there is no cure for cancer so Jamp;J is trying to come up with ways to prolong patients life alongside to giving them a pain free life. Working in this field†¦show more content†¦Since 1887, Johnson and Johnson has been producing, manufacturing and selling products related to human health and well-being. Today Jamp;J has over 200 autonomous operating companies and do business globally specializing i n consumer products, medical devices and diagnostics, and pharmaceuticals. Consumer products are the companys most recognizable segment, including popular brands like Tylenol, Johnson and Johnson Baby Shampoo and Band-Aid. The medical devices and diagnostics segment manufactures products including surgical equipment and contact lenses. The largest of the three segments is pharmaceuticals. Johnson and Johnson is poised for growth on many fronts. Their short-term outlook is bright due to a lead position in the drug-coated stent market. They should also see a substantial increase in prescription drug sales from the recently enacted Medicare regulation, which will grant prescription drug coverage to more Americans. In the long run, Jamp;J should see consistent sales growth fueled by the aging demographics in the United States. Moreover, the medical supplies and services needed by the elderly population will increase simultaneously with the aging of the large baby boomer population. Whi le there is no doubt that Jamp;J is a corporation that has gone a long way and due to its reliability, culture andShow MoreRelatedAn Essay on Jamba Juice10168 Words   |  41 PagesIntroduction Our product is Jamba Juice and our target country is Spain. We chose this product because it has grown to become one of the nation’s best-known smoothie chains, emphasizing the benefits of a healthy lifestyle and because the company is looking for international expansion opportunities. We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunityRead MoreJamba Juice Hr Interview2009 Words   |  9 PagesManager Interview- Jamba Juice Company Business and HR Strategy Jamba Juice’s company strategy focuses on the customer experience, optimizing store performance and developing a people pipeline. Jamba believes that each team member and manager contributes to the profitability of his or her respective store and that each store makes a difference. Therefore human capital is their main priority and greatest asset. Jamba Juice’s HR strategies are highly in line with meeting their performanceRead MoreJamba Juice Marketing Plan Essay1436 Words   |  6 PagesCompany Description In the year 1990, Kirk Perron, opened up a small, convenient, and healthy food store named Juice Club. It was located in the state of California in the city of San Luis Obispo. The emphasis on health, nutrition and convenience that Juice Club offered became a sensation among people and the idea quickly spread. It was until 1995 when it changed its name to Jamba Juice while the idea of selling healthful food remained. Since then it has now grown into an organization with over 700Read MoreJamba Juice607 Words   |  3 PagesWrite Up – Jamba Juice April 8, 2013 Major trends in the general environment Jamba Juice has tried to capture a good portion of health conscious consumers by providing healthy smoothies and other nutritious foods for customers on the go. Even though there are direct competitors such as Planet Smoothie, Starbucks, Dunkin Donuts, Panera Bread and McDonalds, Jamba Juice remains competitive by offering its unique blend of smoothies. They are made with real fruit and 100% fruit juices that areRead MoreSample Resume : Jamba Juice2052 Words   |  9 PagesTBD SUBJECT: Jamba Juice Analytical Report Introduction In accordance with findings based on extensive research, Jamba Juice has encountered a steady decline in its sales and market share value due to a variety of internal and external factors. Although the largest smoothie chain in the United States is foreseeably on the road to non-existence, proper business development can potentially help the corporation turn things around and prosper like it once did. Background Jamba Juice is a restaurantRead MoreJamba Juice Case Study Essay1265 Words   |  6 PagesCASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages, juices and snacks, with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a â€Å"BOGO† (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent, JL 360, Jamba Juice decided to conductRead MoreEssay on Jamba Juice External Analysis1591 Words   |  7 PagesCase Analysis #1: Jamba Juice Sociocultural Factors Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid developmentRead MoreEssay on Jamba Juice Case Study3192 Words   |  13 PagesExternal Analysis The General Environment of the Industry Jamba Juice and its immediate competitors operate under the industry entitled â€Å"snack and nonalcoholic beverage bars† [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: â€Å"This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack, such as ice cream, frozen yogurt, cookies, or popcorn orRead MoreJamba Juice1172 Words   |  5 PagesJamba Juice is a chain of smoothie restaurants headquartered in Emeryville, California with over 700 locations operating in 30 states, the District of Columbia and the Bahamas. Over 500 locations are company-owned, with the remainder being franchised.[1] For the 51-week Fiscal Year, which ended on January 1, 2008, sales were $317 million, which included sales of $306 million from company locations. Jamba Juice was founded by a Crespi student in April 1990 by Cal Poly graduate Kirk Perron, alongRead MoreJamba Juice Case1399 Words   |  6 PagesJamba Juice Case Thought Starters 1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. 3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy? 4. If you were a marketing director for Jamba Juice and were asked to develop an advertising and media plan which

The North American Free Trade Agreement - 1162 Words

Patrick Kenney A43713662 EC 440 Writing Assignment Illinois and The North American Free Trade Agreement The North American Free Trade Agreement (NAFTA) was passed in 1993 under President Clinton but purposed under President H.W. Bush. The agreement was first discussed in June of 1991 and included the United States, Canada, and Mexico. NAFTA sought to create a trading bloc, which through free trade and the elimination of tariffs would see economic growth. While all of the countries sought to benefit from NAFTA the United States and Mexico sought to gain the most, while each in different ways. The United States would enjoy increased investment opportunities and greater trade through a new growing market in Mexico. Mexico on the other†¦show more content†¦Because of this divide NAFTA was often thought of in short-term effect on the constituents employment rather then the long-term possibilities. This can be seen through the difference in the votes of the Senators, both of whom voted in favor of NAFTA while the Representatives were divided. Curiously the majority of the oppositi on came from Democratic Representatives from Chicago, which provide the best perspective into the opposition of NAFTA. While all of the Republicans representing Illinois voted in favor of NAFTA, not all Democrats voted along party lines, with both senators voting in support. This will provide the best insight into the principles behind their choices and how they were benefitting their voters. Congresswomen Evans of Rock Island openly comments about how she is greatly opposed NAFTA saying â€Å"The good-paying jobs that are the basis of our industrial might . . . would be severely undermined†¨Ã¢â‚¬  (Hazard, 1993). Representative Thomas Ewing of Pontiac sees things a little differently, believing that if the tariffs are removed and there is greater exportation, naturally there will be more jobs and employment. Ewing however acknowledges the influence that the Labor Unions have saying, â€Å"If labor s right, we shouldn t have NAFTA.† Ewing voted for NAFTA, ultimately deciding that the overall gains would outweigh some of the job loss (Hazard, 1993). One

Case Study Cameron Auto Parts (a) Essay Example For Students

Case Study Cameron Auto Parts (a) Essay Expansion strategies, as discussed in class, have different barriers and costs. For example, for Cameron to have entered a joint venture faith the company would have cost both sides a lot of money and time. For Cameron to have expanded into the LIKE what Andy had argued Would have been the most expensive and time consuming of the four options. The company definitely has money, however the extra cash needed to finance such large operations isnt available. Finally, for Cameron to have simply exported into the UK economy could have en easy however, it is exactly what they are doing now. This leaves them limited to the amount that the importers are able to pay in terms of duty and freight, currency exchange, as Sandy explains, as well as the issue of never knowing how long the goods will take(alienation Management, pig 254) to arrive. Also, with the developing need, having more orders would force Cameron to build a new manufacturing facility to accommodate for the higher production. This would exuberant their need for that second plant. All of this leaves licensing to be the most viable option as it requires the least mount of capital, both financial and human. Cameron Auto Parts are paid royalty fees as well as the costs of setting up the manufacturing and training without having to spend much money to get the UK plant running. . Would say that McGrath is a good choice for the company to become the licensee of the UK for Cameron. According to Exhibit 3, even though they had sales of -E million from 1991, it states that this is because their sales took a plummet against a US product of superior quality (International Management, pig 255) It also states that they have the capacity to increase production bestially. This means that given the right product, they are already capable of producing according to demand. Further, because Sandy himself knows there is a huge (and growing) demand for the part, coupled With the current customers of Cameron, there is almost already a very large customer base and all it needs is a facility that is very seriously interested in becoming exclusive agents for the UK marker (International Management, pig 256) in order to supply that demand accordingly. McGrath also has an excellent credit record, and having been in operation for almost 150 years, it is clear that they are in the business for the long run and would not risk damaging situations and dishonored contracts. . The two had come to a compromise of 2% in royally fees. They came up with the rate of using integrative negotiation techniques, They both knew that they wanted the situation to work, and neither of them came in with an unrealistic starting point or forceful attitude distributive techniques. Alex began the negotiation at 3% while Sandy pushed a few times for 1. 5%. Even though Sandy gave an offe r of 2% on the first million C, he still kept close to his initial offer y saying that any profits after the first million would be ATA 1. 5% royalty rate. Pleasingly, they both agreed to meet in the middle, at 2%. Without knowing the legal royalty limit in the LIKE, the textbook (International Management, pig 99) does state that 3% is a stringent limit. This implies that governments consider this rate reasonable and not high enough to hurt the domestic company. That being said, 2% is the right rate. An important piece of information to take note of is the fact that even though their production skills ere not as up-to-date as Cameramans an issue that would be rectified once the set-up of the facility is completed . .uc95a637204e02f5220b4fd9865272213 , .uc95a637204e02f5220b4fd9865272213 .postImageUrl , .uc95a637204e02f5220b4fd9865272213 .centered-text-area { min-height: 80px; position: relative; } .uc95a637204e02f5220b4fd9865272213 , .uc95a637204e02f5220b4fd9865272213:hover , .uc95a637204e02f5220b4fd9865272213:visited , .uc95a637204e02f5220b4fd9865272213:active { border:0!important; } .uc95a637204e02f5220b4fd9865272213 .clearfix:after { content: ""; display: table; clear: both; } .uc95a637204e02f5220b4fd9865272213 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc95a637204e02f5220b4fd9865272213:active , .uc95a637204e02f5220b4fd9865272213:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc95a637204e02f5220b4fd9865272213 .centered-text-area { width: 100%; position: relative ; } .uc95a637204e02f5220b4fd9865272213 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc95a637204e02f5220b4fd9865272213 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc95a637204e02f5220b4fd9865272213 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc95a637204e02f5220b4fd9865272213:hover .ctaButton { background-color: #34495E!important; } .uc95a637204e02f5220b4fd9865272213 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc95a637204e02f5220b4fd9865272213 .uc95a637204e02f5220b4fd9865272213-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc95a637204e02f5220b4fd9865272213:after { content: ""; display: block; clear: both; } READ: ---- Closest To The Sun EssayMcGrath already has original cost saving ideas implemented in their current plant. This indicates an ingenuity that perhaps Cameramans techniques could use. Because Alex specifically states that he would require a flow-back clause in their agreement, this is an added benefit to compromising that 1% since it is only a matter of time before Megastars tactility comes up with cost-saving techniques for the flexible couplings. This would more than make up for the compromise.

Taliesin West Essay Example

Taliesin West Essay â€Å"Human houses should not be like boxes, blazing in the sun, nor should we outrage the Machine by trying to make dwelling places too complementary to Machinery. Any building for humane purposes should be an elemental, sympathetic feature of the ground, complementary to its nature-environment, belonging by kinship to the terrain. † Frank Lloyd Wright Brilliant, inspirational, influential, innovative; these are a just a few adjectives that illustrate a very significant man with many traits. A pioneer in his field of work and study, Frank Lloyd Wright has a plethora of architectural masterpieces spread out throughout the world. Wright was born In Richland Center, Wisconsin on June 8, 1867. His father gave him the love for music, but it was his mother who encouraged him to become an architect. Wright attended Madison High School, and it was then and there where he first began to realize his aspirations of being an architect. After dropping out of high school, and two semesters of studying civil engineering at the University of Wisconsin, Wright moved to Chicago in 1887. We will write a custom essay sample on Taliesin West specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Taliesin West specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Taliesin West specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Wright found work at the architectural firm of Joseph Lyman Silsbee, however Wrights ambition took him to the architectural firm of Alder and Sullivan. Louis Sullivan was an inspirational figure in Wrights career and eventually led him to be the architect is he known as today. Wright adapted Sullivan’s slogan â€Å"form follows function† and changed it into the phrase â€Å"form and function are one. † It was right then when Wright introduced the word ‘organic’ into his philosophy of architecture. A term that was coined by Frank Lloyd Wright himself, Organic architecture is the harmonization between human habitation and the natural environment. It strives to entail a value for natural materials, blending in with the environment and surroundings, with a natural expression of the function of the building. Organic architecture, as Frank Lloyd Wright defined it, means â€Å"not just looking at nature but looking into it. † This means an architect must pay attention to everything around him, analyzing and understanding every aspect of the surroundings. Organic architecture is much like vernacular architecture and critical regionalism. The building or structure would look completely out of place if it were to be set anywhere else. It has to do with the place it is as well as the culture around it. Wright has a number of projects that exemplify his organic approach, but none illustrate it as well as his very own Taliesin West. Taliesin West is built out of the stone and sand of the earth that had been gathered and found from the surrounding area by Wright himself and his students. He used this â€Å"rammed earth† much like Rick Joy had done in his studio in Tucson, to make the building appear as if it had shot up out of the desert dirt and grown to appear the way it appears merely by time and age, giving the building a sense of belonging within its context. The domain of the building is as if it is never ending, with nothing but dirt, rock, and mountains in the distance surrounding the campus. Taliesin west resembles Wrights other organic work, in specific Falling Water. Both buildings have few curves, and both are focused on solids and cavities. The reality of both structures is not the buildings themselves but the spaces within the buildings. Taliesin west is a brilliant example of organic architecture if not his best because of its natural qualities that bleed out of the desert sand like a vine oozing out of a wall. Wrights architectural vision was to create a campus that was in total harmony with the surrounding nature. Native rocks were hauled from near by with a natural color that emulates the desert tint. Red wooden rafters as appose to the traditional style roof that binds together a translucent canvas that embellishes the golden sun upon the interior of the building. Everything about the structure is in sync with the surroundings. Taliesin West is what Ken Frampton would call Critical regional architecture. A place much like Moore Lyndon Whitaker’s Sea Ranch or Alvar Aalto’s Finish Pavilion where it can only be located where it is. A tour through Taliesin West would start at his office. But right before you enter, your attention is interrupted by the vibrant, yet complex Asian sculpture that stood in front of the entryway. The idea of him incorporating Asian art within his structure did not surprise me however. Ever since his visit to the Columbian exhibition in Chicago, Wright was closely influenced by Asian architecture and art, and had symbolized his appreciation for the arts by incorporating them throughout his buildings. The sculpture that lies by the front entrance of Taliesin West is one of many sculptures that’s cattered around the building, and it symbolizes a transition into the following area. The following area is the Office and Wrights part time design studio. The building is a light and spacious room, with exposed wooden beams sustaining a translucent canvas roof and slightly slanted walls that give the illusion that the ground is at a slant. A low drafting table stood in the middle of the room with chairs surrounding it facing the adjacent walls. It is a studio and a space where Wright showed his clients his work and ideas. The significance of this specific building is apparent from the moment you enter its domain. The door, witch is not shaped like a door you will find in an average office building or home, is designed to be deliberately dark, narrow, and low, almost in the shape of a coffin. This Japanese technique is a trademark of Wrights style and is called â€Å"compression and release. † It forces the visitor to bow and conveys a feeling of an embrace before the sudden contrast of release into a room with a suddenly raised ceiling filled with natural light. These short and narrow entrances also encourage visitors to not lurk and block entryways. The open space is designed methodically so there is a space for his clients to sit down (on chairs he designed himself), and an area where Mr. Wright can display his drawings. The walls of the building where built of the same indigenous rocks that are spread out throughout the entire site, a texture that appears rough and grimy. These rocks are the color they are not from artificial paint but from age. The harmonies of these innate colors are used to achieve coherence. John Meunier, architect and professor used the natural brick color to achieve color harmony in his own house, a technique influenced by Frank Lloyd Wright. Wright uses natural surfaces in his usonian houses to embody â€Å"Truth to materials. † Frank Lloyd Wright doesn’t place things into his projects because he likes it or he thinks it looks good, everything he does has value and function. Throughout the entire campus there are openings draped with canvas. The canvas admits a soft diffused light, taking away the shadow, and therefore making it easier to draw. In the corner of the office stands a fireplace. The fireplaces are in just about every room, and considering the geographic location of the campus, it may seem a little odd that a fireplace was one of the consistent features to each room. However, Wright used the fireplaces not as heating devices but rather a symbolic gesture to symbolize family, and comfort. Wright used the symbolic fireplace in the Robbie house as well, one of his most illustrious houses. The next building is a design studio trapped in on both sides with another fireplace on one end and a vault to store his paintings on the other end. The studio overlooks the sunken garden and an invigorating pool of water that reflects the glistening sun. The pool was not used for amusement, however it was placed right next to studio and kitchen in case of a fire so one could run out 15 yards and soak themselves free of flames. Wright felt comforted by the sounds and sight of water and chose a triangular shaped reflecting pool to fulfill his wife’s desires. The site is blemished with other water features giving it a sense of order, including a circular fountain in the courtyard and a metal dish-fountain at the entrance. At night, the pool is illuminated giving the site a contrast of what it looks like during the day. Frank Lloyd Wright was an entertainer. The living room, a manipulative, airy space, with low ceilings, built in chairs that he designed and a grand piano was a room meant to entertain. Many guests, often famous, came to visit his legendary â€Å"Taliesin Evenings. † Again, almost everything Wright incorporates into his buildings has a purpose. That fact is no different in the living room. The ceilings low to force the guests to sit down and the chairs built in to compel the guests to look at the hillside and sky that lies right outside the building. The chairs in witch he designed himself where deliberately built uncomfortably so the user doesn’t sit there too long. There is also an intentional lack of wall space for artwork because Wrights architecture was the artwork. There are numerous windows to illuminate the open space with natural light during the day, and because Wright hated to look at electricity, he subtly placed light bulbs under the roof rafters to light up the living room at night. The technology of the room is quite significant with its very own indoor gutter system that streams water through the beams, and also has an air conditioning system that blows refreshing cold air up from the ground. The texture of the interior walls, much like the office, is a rough, jagged texture. The floor is enclosed in carpet to give a comforting feeling to the space, an ideal vibe you want in a room meant for entertainment. Wright felt the view was a vital part to the overall domain of the campus. Wright felt so strongly about this that when the city implanted telephone wires across the horizon he went directly to president Harry S. Truman, demanding that they be buried under the ground. Although his efforts were eventually futile, it clearly demonstrated his passion and desire to make the structure exactly how he envisioned it. The Dining room is a small, enclosed area, with little light and almost a dark feel to it. Inside lies another very large fireplace engraved at the end of the room and even a barbeque to grill on. This room has the most Asian art dispersed throughout it, an art form that Wright was very fond of. The most interesting thing about the room however is the window with a cut out circle just for the side of a vase. Wright loved the way the light reflected off the vase right where it was, so when the glass was installed he had the installers build the glass around the vase, another example of his controlling personality when it came to design. As you walk down past a garden you come across Mr. And Mrs. Wrights bedrooms, witch are overlooking a private garden with excellent valley views. Both rooms are small and minimal, containing the same masonry walls and exposed wooden beams that are prevalent throughout the campus. Wrights wife, Olgivanna, had a separate room. Olgivanna’s room featured bi-fold doors that could fold together to minimize the space taken up and let in natural light due to the lack of the lack of windows. It also featured a photo-mural of a 12-panel Japanese screen, once again showing his appreciation for Asian art. The space is organized in a way that when the bi-fold doors are open, it allows for a perfect lounging area to observe the beautiful green garden. The room next door is Frank Lloyd Wrights bedroom, and it offers a nicer interior then of his wife’s. Wright had built himself horizontal shelving that is in relationship with the rest of the room, creating a theme of horizontal lines throughout the bedroom. He inserted a fireplace to give the room a comforting family like feel to it, and also added separate areas for napping and sleeping. Wright loved to work with light and in his bedroom he worked with it in an innovative way. In order to take away the reflection of the light being let it, Wright had the brilliant idea of tilting the glass window, this way the light would reflect off the glass and bounce right back out. This room had no lamps at all, once again showing his dislike for artificial light. After visiting Wrights sleeping space, the tour would lead you past another miniature pool, a fire-breathing dragon, and into a multi-purpose room named the Kiva theatre. The Kiva was a dimmed lit, rectangular room that had many uses. Its main purpose was to watch director’s cuts of movies through a projector shining on to the projector screen at the end of the room. The room however was also used for storing belongings and even sleeping for when the weather gets rough. Many famous people would come through and watch movies here: Liz Taylor, John Wayne to name a couple. A large circular table with chairs around it sits directly in the middle of the room giving the room a purpose. Its obvious the table is not there for dining, it is there to establish human relationships. To bring people together and get them to sit around a table and face each other, forcing human interaction. The room has no windows witch allows for very little natural light to seep through. The light is gathered from the light bulbs that are hidden under the ground and in the corners of the room, hidden from the common eye. The horizontal shelves that were in his bedroom are installed around the Kiva as well giving it the same horizontal line theme that is apparent in the bedroom. One of the largest buildings throughout the campus is the Music Pavilion. A large, well lit open space, with a stage, auditorium style seating, and a high canvas ceiling was built for Wright’s daughter. The pavilion was built on a slope to limit the amount of materials made to accommodate for the slope of the seats. The Greek Theatre has the same technique used where the stadium is included into the landscape, making the mountains part of the domain. This is also a Chinese technique called â€Å"borrowed landscape. † The canvas ceilings and other absorptive soft surfaces don’t allow for the best reverberation time, especially for small ensemble chamber-music performances. However for large ensembles with brass or woodwinds, the acoustics are sufficient. The canvas does serve for a good purpose however, giving the room a natural golden tint that is let in through a controlled manner. One thing that stood out to me about this specific theatre was the mural that was placed on the wall near the walkway. The mural, a colorful marriage of geometric shapes and bright colors looked like nothing else throughout the entire campus, however it reminded me of Wright’s influence and appreciation of Piet Mondrian’s work in the De Stijil era. To many people’s understandings, Frank Lloyd Wright was an innovative human being, a pioneering individual, and a man with a creative mind. He had an idea to build a theatre underground like a cave, and the way he decided to make his idea come to life, included lots of dynamite. Although not the best idea, the Cabaret theatre was eventually produced. A dark, narrow, dim lit, cave like room, that slanted toward a hallow stage was used for entertainment and performances. Greatbuildings. com The amount of natural light that is let in is limited because of its placement underground; therefore artificial light is the main source. Once again because of Wrights renowned dislike of artificial light and light bulbs, the lights are hidden within the ceiling rocks and the pathways that lead guests to their seats. The seats are all placed at a specific angle so that when Wright’s guests came to visit and watch the show, they could cross their legs and their head would be facing the stage effortlessly. The cabaret has a maximum capacity of about 50 people and the stage has room for an ensemble of at least six or a piano quartet if the piano is not a grand concert piano. There are no parallel walls, and no soft surfaces on the walls throughout the theatre, allowing for a long reverberation time. The acoustics are astonishingly good. The acoustics can be tuned by raising or lowering hinged panels in openings on one side of the theatre if one chooses to. As I stuck my head down and crouched out of the Cabaret Theatre, the last and final stop on my enlightening yet exhilarating tour, I at last realized how truly organic and natural the entire campus actually is. Every aspect of the campus involves a respect for the properties of the materials, and a respect for the harmonious relationship between the form and the function of the building. Taliesin West integrates all of the different spaces into a harmonious whole. It is a perfect marriage between the desert and the structure. The walkways, platforms, bridges, and terraces not only intertwine the buildings to one another, but also tie the entire complex to the mountains and valleys surrounding it, lending it a sort of rhythm. Throughout the walkthrough of the campus there are a number of themes that are prevalent. The Asian sculptures that are placed at the edge of every section to exemplify transition to a new area, the compress and release style doors, the same indigenous rocks used as walls, the pools, Wrights reluctance to use artificial light, the fireplaces, the horizontal lines; all of these are themes that give Taliesin West a pervading sense of order. It is the order that brings life to Taliesin West. Taliesin West is just one of Frank Lloyd Wright’s examples of organic architecture, however quite possibly the best example. It most certainly harmonizes human habitation with nature, it absolutely values the use of natural materials, it without a doubt blends in with the surrounding environment, and most importantly, in the words of Mr. Wright himself â€Å"belongs by kinship to the terrain. † Taliesin West Frank Lloyd Wright ALA 100 Intro to Environmental Design